This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of ...

Thanks to social media and technology, innovation is happening more often than ever. That's the case for both your company and your competitors, however, so if you don't bring something different to ...

David Aaker, vice chairman of Prophet, identifies six ideas that are going to have the most impact in the next decade. Winning companies will understand and use these to build a stronger brand and ...