A new commercial airing in England for Bodyform, a popular brand of feminine hygiene products, is breaking down period taboos when it comes to bleeding and spotting. The company has begun airing ...

Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 7 min ago By Ad Age and Creativity Staff - 1 hour 18 min ago By Donna Speciale - 1 hour 37 min ago By Ad Age Studio 30 - 3 hours ...

Add Yahoo as a preferred source to see more of our stories on Google. Periods can be messy. People know this. It rankles, then, when advertisers soak tampons and pads in that blue liquid used in ...

In a move so innovative it's deemed newsworthy, Bodyform - a British company that makes period products - showed an actual woman using an actual pantyliner in their most recent commercial. So there ...

“No blood should hold us back” flashes up on the screen, and it makes me want to punch the air. (Maybe I did. I’m not telling.) In the context of the Red.Fit campaign, which aims to educate women on ...

Bodyform has made headlines as the first brand to make a TV advert featuring ‘blood’ on a sanitary pad rather than the traditional blue liquid. The ad demonstrates the pad’s absorbency by having ...

A British manufacturer of feminine hygiene products has produced an internet ad using bright-red dye as a stand-in for menstrual blood to illustrate the efficacy of its product. Part of Bodyform’s ...