One brand that embraces both live action and animation is Geico, and the insurance giant’s latest ad features an animated McGruff the Crime Dog of 1980s PSA fame alongside human actors. By using both ...

Michael Francis is stepping down as the branding chief at DreamWorks Animation, the company announced Wednesday. Francis will leave his position as chief global brand officer in December after nearly ...

The sad, broken corpse of Ghostbusters is being revived once again, this time in the form of an animation, that, intriguingly, depicts ghostbusting from the "victim's" point of view - the ghosts ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. So, many ...

With its share price dropping and financial analysts griping, beleaguered DreamWorks Animation SKG today announced a Hail Mary in the form of a new hire: former top JC Penney and Target exec Michael ...

Sony today unveiled a new overall brand for its first-party PlayStation titles going forward in the form of PlayStation Studios. The new branding will go into effect with the launch of the PlayStation ...

A huge reason behind video marketing's popularity rests in the mediums' effectiveness at achieving a relatively specific marketing goal—depending on the style, format, and type of video you go with.

Technicolor has announced that it is folding Technicolor Animation Productions and Technicolor Animation into the Mikros Animation brand. The move is part of an ongoing restructuring effort and a ...

Ten years ago, India’s animation industry was keen to promote the “Brand India” label, a pitch that suggested the quality of work might be better than foreigners imagined. Nowadays, nearly all the ...