Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

Rehydration, or more simply ‘hydration,’ is a term that often comes up when we look at SPAs and server-side rendering. Hydration does not, in essence, affect SEO but is an essential step for serving ...

In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, ...

Google’s web crawlers have come a long way in recent years in their ability to fetch and execute JavaScript. However, JavaScript integration remains tricky when setting up the front end of a web app.

The tRPC project brings together strong typing with server-side JavaScript capabilities in a single client-server interaction protocol. Let's see how it works. JavaScript has seen some breathtaking ...

Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...