Vado has developed a nuanced view that campaign performance reflects an interplay of data quality, human strategy, and ...

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...

Behavioral profiles built over chat history offer richer data than search history, raising exploitation risks as ads become ...

Tokyo-based marketing security company uses illustrated storytelling to make digital advertising risks easier to understand ...

Google faces a September trial after the Justice Department asked a federal judge on Friday to force the Big Tech giant to sell off parts of its monopolistic digital advertising business. US District ...

Google parent AlphabetGOOGL recently dodged one legal bullet. However, when a second antitrust case, this time focused on digital advertising, restarts on Sept. 22, the outcome could be less favorable ...

NEW YORK—In an important development that could streamline and improve the way digital ads are invoiced, the Interactive Advertising Bureau (IAB) has released its Digital Advertising Invoice API ...

Meta, the parent company of Facebook, Instagram and WhatsApp, beat analysts expectations in its earnings report after the bell Wednesday. Revenue was up 16% in the first quarter for the social media ...

A provision of Maryland’s novel digital advertising tax is unconstitutional, the U.S. Court of Appeals for the 4th Circuit held Friday in delivering a win to the U.S. Chamber of Commerce and several ...