Meta expected to unseat Google as world’s largest digital-ad player

The owner of Instagram and Facebook has fueled growth with new advertising products and AI.

Google Ads adds app consent diagnostics to improve privacy performance

Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.

Google is now targeting bad ads over bad actors

Google blocked 8.3 billion ads in 2025 but suspended fewer advertisers.
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YouTube launches creator partnerships with Google Ads integration

At the 2026 YouTube NewFronts, YouTube introduced its Creator Partnerships platform, replacing BrandConnect and integrating it into YouTube Studio, Google Ads, and Display & Video 360. Advertisers can ...

Zuckerberg Is Dangerously Close To Cracking Google's Money Machine

Alphabet Inc‘s Google's ad business has long been the internet's most reliable cash engine. What's changing isn't its ...

Meta Is On Track to Beat Google as the World’s Top Ad Platform—Because It Mastered 3 Digital Media Principles

Meta’s accelerating growth is set to overtake Google in both advertising dollars and market share, cementing its position as ...
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Digest: Google’s Ad Tech Trial Nears Judge’s Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange

In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange. The remedy phase of the US ...

Meta to shoot past Google in digital ad revenue for first time: Emarketer

Growth is accelerating for the parent company of Facebook and Instagram, with increased automation improving ad performance.