Nike CEO Mike Parker says the sportswear company is winding down its wearable hardware efforts to focus on software after CNET reported last week it had dismantled its FuelBand team. A deal with Apple ...

Nike will reportedly shift its focus from FuelBand hardware to the software in a bid to compete in the wearables space. Our team tests, rates, and reviews more than 1,500 products each year to help ...

Nike is abandoning its FuelBand fitness tracker as a hardware product but will continue to develop software for wearables, CEO Mark Parker said Friday. Our team tests, rates, and reviews more than ...

As we reported on last week, Nike has decided that it's had enough of producing its own wearables, resulting in a seriously short one-year lifespan for FuelBand. With the move, about 55 people were ...

Owners of a Nike FuelBand may soon have a relic on their hands. The company has laid off 70 to 80 percent of its FuelBand team, about 55 employees based in Beaverton, Oregon and Hong Kong, according ...

Detailed within a report on CNET, it’s possible that Nike could eventually halt all future hardware production on the FuelBand fitness tracker since the company just laid off nearly 80 percent of the ...

Editor’s Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor at Haystack. He blogs at Haywire, and you can follow him on Twitter at @semil. This past week, ...

Nike pushed back following the report, insisting the FuelBand remains “an important part of our business.” Nike spokesman Brian Strong told CNET: As a fast-paced, global business we continually align ...

Nike follows in tech giant Google's footsteps with its recent decision to kill its wearable FuelBand, and investors should love it. I'm referring, of course, to Nike's highly publicized decision ...

Nike was one of the three biggest players in wearable fitness tracking, but the company has pulled the plug on its efforts. Are impending products from Apple and Google at the root of the decision?