Not so long ago being a pharmaceutical sales rep could be a lot of fun. Jamie Reidy laid it all out in Hard Sell: The Evolution of a Viagra Salesman, one of the more entertaining books on the topic.

Is the benefit to your medical group of maintaining ongoing relationships with pharma reps worth the cost? That’s a question confronting thousands of hospitals and medical groups today. Many factors ...

Nearly 60% of physicians say disease-specific leadership and corporate reputation are the most influential factors regarding which medicine they choose to prescribe to patients. The latest Brands in ...