Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...
CTV will capture 30% of digital media time in 2025, while mobile dips to 48.6%. Video platforms will approach 50% of all digital time by next year. Platforms like Netflix and YouTube are experimenting ...
Campaign Middle East on MSN
Digital Essays 2025: Seen across every screen
MiQ’s Wassim Mneimneh on recognising that because audiences move seamlessly across every screen, media must, too.
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