To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.

Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

Founded in 2001 Enamor thrived without PR for decades. In an exclusive conversation, Sandra Daniels, CMO Enamor explains the ...

I suspect one of the main reasons Lululemon shares have been under so much pressure is because demand in the U.S. has been ...

The funding points to a shift away from bloated systems toward faster, AI-driven CRM platforms built for execution.

Brands like Oscar Mayer, Planters and Red Bull provide college students with unique opportunities to drive their products on ...

In an interaction with e4, Anupam Bansal, Executive Director of Liberty Shoes, discussed how the brand is evolving from ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

As the crypto market moves toward year-end, a familiar pattern is taking shape. Capital rotation is no longer driven purely ...