Jul 28, 2025 · Find new ideas and classic advice for global leaders from the world's best business and management experts.

May 28, 2025 · Pricing expert Rafi Mohammed warns against hasty changes to keep customers.

Apr 23, 2025 · Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act.

During an era of high inflation, many companies raise prices repeatedly, which risks alienating customers. Bundled pricing can be a powerful alternative strategy. Consider Chili’s “3 For Me ...

Aug 14, 2024 · You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics.

In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies. Many retailers now track ...

Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more. A multitiered offering can use a …

Aug 9, 2016 · In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) …

Jul 28, 2025 · Lessons from More Than 1,000 E-Commerce Pricing Tests Pricing strategy Digital Article Maxime C. Cohen, Adam Kitain, Drew Marconi, and Andrew Raftery

May 9, 2024 · Dynamic pricing, the practice of varying prices in response to shifting market conditions, has been in the news a lot recently, and not exactly for good reasons. The British …